Ukrainian communication and business lifehacks of the wartime

Some “lifehacks”-recommendations based on professional work and Ukrainian business activities in wartime, which can be helpful when creating preventive plans for crises in any country

Earlier this year, Crisis and Reputation Advisor Sergii Bidenko shared with Amanda Coleman for her “10 Minutes with…” Youtube-project and “Under Pressure” mailing list of “lifehacks”-recommendations based on his professional work and Ukrainian business activities during the russian war against Ukraine.

It can be helpful when creating preventive anti-crisis plans for incidents in any country.

1. People are a critical asset of a company.

Your office and equipment may be destroyed. But your employees and their safety should be your priority if something happens.

2. Your crisis plan may not work 100%.

But it will help because you have it! Your employees need to know the details of this plan.

3. Prepare your teams to work remotely and the temporary unavailability of one of the team members.

Your employees must know what colleagues are doing and how to access their content.

4. Have external “reserve” specialists who can join the work if there are problems with the infrastructure in some regions.

5. Increase the autonomy and resilience of your team members and your business.

Buy the necessary equipment for home and office.

6. Create information campaigns that can be available online later.

Social networks forget posts very quickly, so your messages may not be seen by people who don’t have electricity or mobile coverage.

7. Develop communication in groups in messengers.

It’s a faster way to communicate important things.

8. Teach clients that businesses must take a stand on critical social and political issues.

If a company does not have a point of view, it does not exist for customers.

Sergii Bidenko is an award-winning Crisis and Reputation Advisor to business owners, top managers and supervisory board members. Bestselling book author, cancel culture researcher.

He consults for owners and top managers of companies on issues of strategic reputation management, protection against information attacks, resolving corporate, customer and organizational conflicts.