Speak but be quiet. How to build a crisis communication

New episode of my “Reputation Antistress” podcast

In essence, a crisis is a situation that doesn’t fit into a person’s or a company’s previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. There’s no time to really think it through- you are riding a bicycle, the bicycle is on fire, you are on fire, everything is on fire, and you are in hell…

However, skilled communicators have their protocol when dealing with a crisis, akin to the actions of algorithms for catastrophe doctors. It’s designed to minimize fussing, mobilize resources, and get the most non-standard situation under control.

The ten steps will keep you out of a stupor (or vice versa: not burning out at high speeds of a steep bend).

Spotify: https://open.spotify.com/episode/5A2hCO6MmQrUnVDxUHJHaq?si=a004b5136d084455

#reputation #crisis #management #communication #antistress #podcast #experience #algorithms